As the number of websites grows at an exponential rate, the quality of a website becomes an increasingly crucial issue for netizens. Site visitors come to judge the value of website to him or her, only after going through time-consuming trials and errors in the course of experiencing the website over a good period of time.

'WEB QUAL' certification mark was introduced to address this problem. Once an organization's website earns the certification mark, the visitors of the website doesn't have to experience trials and errors to tell good sites from bad sites. Websites that display the 'WEB QUAL' logo mean that their quality has been certified to be within the acceptable range, and netizens can enjoy site navigation more efficiently.

In addition, this program will elevate the perceived importance of a website's quality. Thus, it will help organizations pinpoint website problems via regularly scheduled site examinations, and continue to improve the website quality.